Time to blow your own horn?
Tips for creating your own content:
Cut the crap and just say it straight.
There’s a tendency when people tell stories to build up the tension, which is great when you’re trying to captivate an audience that are already listening –your family, your employees, your friends, a room full of people paying tickets, your existing customers. But that won’t get the attention of those you are trying to reach – your people that don’t even know you exist. Tell your juiciest bit first. Nobody has time to hang around and get to know you.
I don’t have a story, it’s just a business.
Wrong. You can’t do business like that any more. People want to connect and they want to be involved. Today’s consumers need narratives and to feel part of your story, and they share good stories. It’s the best organic marketing you never spent money on. You’re human, show it.
But honestly, do you really have time for this? You need to be running your business/creating your masterpieces/developing products/leading your team/archery classes. A copywriter is a business translator. Connecting your business with its people. Communicating what you do best, broadcasting your voice, keeping you in the conversation–when you are busy doing what you do best.
I make stories. I find them in what you do, tailor them to your brand, and deliver them to your people.
Because your people love your stories.