Still want to bash out the content yourself? Here’s a couple of pointers...

Time to blow your own horn?


Tips for creating your own content:

  1. Cut the crap and just say it straight.

    There’s a tendency when people tell stories to build up the tension, which is great when you’re trying to captivate an audience that are already listening –your family, your employees, your friends, a room full of people paying tickets, your existing customers. But that won’t get the attention of those you are trying to reach – your people that don’t even know you exist. Tell your juiciest bit first. Nobody has time to hang around and get to know you.

  2. I don’t have a story, it’s just a business.

    Wrong. You can’t do business like that any more. People want to connect and they want to be involved. Today’s consumers need narratives and to feel part of your story, and they share good stories. It’s the best organic marketing you never spent money on. You’re human, show it.

  3. Call me.

    But honestly, do you really have time for this? You need to be running your business/creating your masterpieces/developing products/leading your team/archery classes. A copywriter is a business translator. Connecting your business with its people. Communicating what you do best, broadcasting your voice, keeping you in the conversation–when you are busy doing what you do best.

    I make stories.  I find them in what you do, tailor them to your brand, and deliver them to your people.

    Because your people love your stories.

Content is Queen, got it. But...

Q. But, I’m a great writer, why do I need a copywriter?


A. Because most of the time you’re not selling a product, you’re selling yourself. And it’s hard.

Three reasons it’s hard:

  1. When we talk about stuff we know really well –like ourselves and our business, we tend to self edit. Too close to the story, and we leave stuff out. Sometimes this is the very thing our people need to know.

  2. You just don’t really know-know what you/your business is all about. Well you know what you do, but you can’t really explain it to your people––or even find your people. This can come from a long evolution of a business, or from a start-up that came on too quick. Your message and purpose might be there somewhere, but you’re just not clear enough yourself, and as a result will never be able to express it right.

  3. Clunky copy is easy to fart out. But not really something people want in their faces. Clunky copy comes from the reasons above and can also come from trying to say too much–another product of knowing too much. Not your fault. But don’t spend days/weeks/months trying to unknow everything you know about you/your business just to punch out a couple of paragraphs.

    Let me do that for you.